THE NAME OF THE GAME: SABOTAGE.
Well, the name of the campaign was really CODE MOO.
But here's the story. The Cowz fated rivals at Circus Burger made their goal to get a burger in every American's hand this summer. The Cowz need your help to topple their burger vending machines. Pushcarts. Food trucks! HELP THA HURD!
After a long hiatus, we brought the COWZ back with a 360 campaign. More mischievous than ever, the brand’s beloved characters called a CODE MOO! and invited fans to help the herd this summer.
How it works
The game is simple. And riddle-based.
Answer by clicking on the right pin.
Find the Circus Burger.
Click to sabotage.
Get rewards.
Every Wednesday, new riddles and rewards were released for millions of guests
around the states.
A Classic Cowz Spot
Then, there was a spot that ran to tease out the Code Moo in a classic Cowz format.
Creatives:
Jason McKean, Natalie Rose, Ginine Gordan, Margaret Webber.
TSQ Takeover + OOH
REAL (fake) Circus Burger billboards popped up in Times Square and the Cowz called for help on the side of highways and skylines all across the USA.
They even hacked Chick-fil-A bags...They were every. where.
A Brand new animated short
Chick-fil-A then brought our billboard narrative into an animated short featuring the game characters.