REALLY REAL PEOPLE SPOTS
Chick-fil-A doesn't believe in selling, they believe in telling. So, we headed to the red couches and brought on real people to tell us their Chick-fil-A stories. Because beyond the chicken, this is brand that truly cares for their guests.
Creatives: Ginine Gordon, Clémence Pluche
CDs: Natalie Rose, Jason McKean
Edit: Craft
A WHOLE NEW TAKE ON THE ORIGINAL
We developed a whole new approach to
Chick-fil-A's product spots. To launch, we asked real customers what makes THE OG chicken sandwich original to them.
Creatives: Ginine Gordon, Clémence Pluche, Ralph Vibar, Josh Sax
CDs: Natalie Rose, Jason McKean
Production: Sarofsky
THE NON-TRADITIONAL STUFF
Roblox is a social gaming platform that allows users (mostly kids these days) to play together and connect. We wanted to create something truly original, actually meaningful, and native to the platform. Enter a cute little game.