It's hard to say the Green Fade Collection will be worn by Olympic athletes without saying "Olympics," "Rio," "the Games," or "2016." 

PRINT

Copy: Clémence Pluche

AD: Luisa Betancourt

LANDING PAGE (Live during the 2016 Olympics)

LIFESTYLE PRINT

Copy: Clemence Pluche

AD: Luisa Betancourt

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BETWEEN THE LINES

Here's a peek at the thinking behind my lines. So you can get an idea of how I think. And what my handwriting looks like.