🎊 🎁 HOLIDAY 🎁🎊
Behind all the magic of the holidays, there's a woman who lives to express
her thoughtfulness and creativity with gifts. We gave her the spotlight for
TJ Maxx's holiday campaign, and amidst a sea of jingle bells... we chose to funk.
👍 🤳 s o c i a l 🤳 👍
It's giving... stuck in your head.
We hosted an all-female songwriter's camp and used one of the
standout songs by Twisted Glitter all over social.
🚀✨LAUNCH ✨🚀
A closet is a place we come to to express ourselves.
Collect ourselves. Or just to look absolutely fabulous.
It's why, for TJ Maxx's new platform and campaign launch, we turned inward to show the endless possibilities a closet can hold.
AGENCY
Daniel Kim, Natalie Rose
Taskeen Limalia, Clemence Pluche
Christine Clavio, Stacy Flaum
PRODUCTION
BELIEVE
Director: Floria Sigismondi
Social Director: Pietro Coppolecchia
Social Director: Valentina Corti
DESIGN
McCann Design
Jeremy Mickel